At Magna, our experts provide an automotive data cleansing service, helping you maintain and manage your database to ensure you are accurately targeting the right people at the right time, helping improve response rates, enhancing your business reputation and ultimately increasing profits. 
Data Cleansing Services from Magna Systems Limited

As leaders in automotive retail solutions, we offer IT services designed with the sector in mind 

We understand the automotive industry and the huge challenges of keeping data up to date. There are over 20,000 cars changing hands every day in the UK, and not only that, but 21,000 people move house daily, so that’s a lot of details and information to keep track of and up to date! It is possible that up to 24% of customer records data held by dealerships is obsolete. That could be costly in terms of lost business. Our Data Cleansing options are available to retailers using the Autoline Drive DMS, and to Autoline Rev8 retailers with access to Ascii Import. 

Our team of expert CRM Consultants understand the automotive industry and the importance of having quality data.  

We all know that when it comes to a DMS system, the quality of the output is only as good as the data stored. Incorrect data can waste time and money, cause frustration to clients when they receive incorrect or irrelevant communications and can lead to poor analysis and decision-making. 
We offer a FREE data Health Check 
The data health check will identify missing elements in your DMS data. As part of the service you will receive a consultation with a one of our CRM consultants to review the results of the check and discuss next steps. 
Our team of expert CRM Consultants understand the automotive industry and the importance of having quality data.

Regularly cleansing your automotive database, ensures you have the highest quality data, meaning you are more accurate and effective with your messages and communications. 

Performing a data cleanse, will analyse your current data and identify errors and possible fixes, remove duplicates and incomplete information, and remove any corrupt data. Things like misspelled names, typos in email addresses can be identified and corrected. 
You will be able to accurately identify customers for service reminders, MOT reminders or vehicle checks, increasing productivity and sales. And our experts will be there to advise the best way forward at every step. 

Magna Systems Data Cleansing Options 

Ensure basic customer record data is in place - Title, first name, surname, postal address and email address or phone number. 
Ensure correct Vehicle Franchise Code, Registration number and VIN. 
Remove and merge duplicate records. 
Update vehicle ownership status. 
Update and add missing service dates. 
MOT cleanse 
Cleanse obsolete, lapsed and aged records. 

Working with Vertu Motors 

We recently worked with John Bowman at Vertu Motors, to provide DMS consultancy support for their newly acquired sites to ensure a smooth transition.  
He had this to say about his experience working with us at Magna Systems Limited: 
Testimonial from John Bowman at Vertu Motors
"It was a great decision to team up with Magna Systems, they are very well organised, have great communication skills and supply the correct consultants at hand to assist you and the business needs. I would have no hesitations in recommending Magna Systems." text to edit it. 
John Bowman 
Keyloop Aftersales Consultant Manager, Vertu Motors. 
Get in touch

Contact Us 

To find out more about our Data Cleansing Services get in touch with our expert team. 
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